In today’s fast-paced world, small and medium businesses (SMBs) are leveraging the power of the cloud to drive innovation, reach new customers, develop new revenue streams, and increase productivity. That’s why it’s critical to work with experts who understand the unique needs of your business, including region and industry requirements, preferred deployment models, and IT capabilities.
To achieve this specialization, AWS SMB Competency Partners must undergo rigorous technical validation and assessment of their AWS SMB solutions and practices, including review of architecture and SMB customer case study details.
Learn about the partner experience
SMB Competency Partners share the positive impact this program has had with their customers' transformation and growth.
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Partner Quotes
Cloudbridge
The AWS SMB Competency has helped Cloud Bridge Technologies win 40% more opportunities in the Software & Internet and Professional Services industries. The credibility and AWS support have accelerated cloud migrations, delivering cost savings and efficiency gains for our customers.
Tom Harris - Global Services Director at Cloud Bridge Technologies
Partner
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CloudDog
Achieving the AWS SMB Competency was a game-changer for CloudDog, driving a 122% revenue increase in SMB from 2023 to 2024, enhancing strategic client retention, and accelerating an 85% team expansion in commercial and operations.
Achieving the AWS SMB Competency has been a game-changer for CloudPlexo. Since earning the competency, we've accelerated our growth, increasing SMB customer adoption by 40% and reducing cloud deployment times by 60%. This recognition not only strengthens customer trust but also enables us to deliver scalable, AI-powered cloud solutions across industries, driving faster innovation and cost efficiency for our clients.
Davie Ekefre - Director of Business, Global, CloudPlexo
Partner
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Cloud303
AWS is committed to going big in SMBs. In January 2024, we launched an SMB competency for partners, and since then, the results have been incredible. On average, SMB partners with this competency grew 35% points faster than those without this competency when we’re looking at like-for-like partners.
Dr. Ruba Borno - AWS Vice President of Global Specialists and Partners
Partner
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Snaptec
Achieving the AWS SMB Competency has been a transformative milestone for SnapTec. Since earning the competency, we have seen a 30% increase in SMB customer adoption, expanding our pipeline and successfully closing 50% more deals in the e-commerce and retail sectors. The credibility provided by AWS, coupled with the technical enablement and co-selling opportunities, has allowed us to deliver high-performance, AI-driven cloud solutions, accelerating digital transformation for SMBs across the region.
Mamdoh Alshdaifat - CEO and Founder of SnapTec
Partner
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TechNative
Achieving the AWS SMB Competency has been a game-changer for TechNative BV, enabling us to triple (3x) our client portfolio within the SMB segment. This recognition not only validated our expertise but also accelerated our ability to support SMB customers with scalable cloud solutions, driving faster adoption and business growth across industries.
Bas Anneveld - Founder of TechNative B.V
Partner
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Woodmark Consulting
Since earning the AWS SMB Competency, Woodmark Consulting has been winning over business leaders—and that across diverse industries! Our Data & AI solutions have seen a 60% year-over-year growth, empowering companies in finance, manufacturing, and professional sports to transform complex data into clear, strategic decisions. From optimizing revenue forecasting to identifying the next superstar athlete, AWS has been our MVP, shortening our sales cycle by 40% in the SMB Market and enabling executives to act on AI-driven insights faster than ever. At Woodmark, we are committed to making the world better with data and leverage AWS as a catalyst.
Lars Ritter - Senior Manager Sales & AWS Alliance Leader at Woodmark Consulting
Partner
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Zero&One
The SMB competency positioned us as a trusted advisor, enhancing our credibility with customers. It solidified our presence in the SMB space, leading to a 40% YoY growth in our pipeline and, most importantly, shortening our sales cycle by 20%.
Leverage this community of skilled AWS SMB Competency Partners Partners that have solutions and experience to help you scale your technology expertise, and deliver value with speed and simplicity.
Enroll either in the Services Path, designed for organizations that leverage AWS to deliver consulting, professional, managed, and resale services, or the Software Path, designed for organizations that develop software that runs on or is integrated with AWS, qualify your software with AWS Foundational Technical Review.
Step 3: Review program requirements
Connect with your AWS Partner Manager to review the applicable checklist and define your milestones and timeline to apply.
Upon meeting the program requirements, you can apply to the AWS SMB Competency Program in AWS Partner Central by navigating to Programs > Program Applications > Create.
For step-by-step guidance on how to apply, refer to the specialization program guideavailable in AWS Partner Central.
Step 5: Unlock benefits
Upon achieving your AWS SMB Competency Partner designation, you will receive a welcome email outlining the benefitsyou can take advantage of, including your AWS Partner Badge. This email and the signature benefits guidewill help you make the most of the recognition, early access, AWS expert engagement, financial incentives, and ways to upskill on AWS that you gain through the program.
